Road Trip: I’ve been invited to present my book at the EWGA national conference
After a week in which, due to atrocious weather, I managed to get in only 12.5 holes total between two attempts at full 18-hole rounds, followed by a weekend that brought a ferocious hailstorm, glorious spring has once again returned to the Scottish Borders. Meanwhile, I’m packing my bags to fly back to the States. Go figure.
The good news is that my destination—Williamsburg, Va.—promises to be even balmier with highs forecast in the low 80s. And the reason for the journey is also warming the cockles of my heart: Kathryn Carson, chief legal officer of the USGA and a member on the board of the Executive Women’s Golf Association, has invited me to present my debut novel at the EWGA’s national conference.
I’m pretty sure this came about because the story’s protagonist: 1) is a woman; 2) is an aspiring executive; and 3) plays golf, quite well by the way. Talk about a novel novel!
And talk about target marketing. The EWGA anticipates that 350 of its members will be in attendance. Many head up local chapters that average about 100 women each. All told, more than 20,000 women participate in this organization. According to their website, these “are women with a passion for golf who come together to connect, learn and play the game of golf for business and for fun!” I’d say that more than warrants leaving behind my version of the Shire for a long weekend to see if I can drum up some business.
Actually, even more than generating revenue, my primary objective with this little electronic popsicle stand is to build an audience. I’ve been writing all my life. God willing, I’ll continue to do so until the day I die. But it’s certainly a more gratifying experience when people read what you write and—in the exchange—you establish a meaningful connection with kindred spirits. Like those of you who frequent this blog.
Hopefully, when it’s all said and done, several of the EWGA members will join us on this ride, too. But even if I don’t return to Scotland with a wee bit more green in my pocket, at least I’m guaranteed to have a wee bit more color in my face…and a story or two to share with you here.
The mercury is on the rise. And, it would appear, so are my prospects.